Concealed Carry Match, a new Second Amendment themed dating website, aims to give gun owners a safe alternative to traditional dating.
The dating site uses a paid membership platform that allows users to add their own profile as well as search out other gun lovers in their area.
Online dating has jumped among adults under age 25 as well as those in their late 50s and early 60s.
The share of 18- to 24-year-olds who use online dating has roughly tripled from 10% in 2013 to 27% today.
One factor behind the substantial growth among younger adults is their use of mobile dating apps.
About one-in-five 18- to 24-year olds (22%) now report using mobile dating apps; in 2013, only 5% reported doing so.
One-in-five online daters have asked someone else to help them with their profile.
Many online daters enlist their friends in an effort to put their best digital foot forward.
Some 22% of online daters have asked someone to help them create or review their profile.
The site also restricts contact to between paid members in an effort to prevent spam or anti-gun rhetoric.
“Our belief is if people are open and honest about gun ownership in the first place their intentions are good,” Lund said.