In our first article we showed you how Urban Spoon dominated the restaurant reviews industry.If you missed the case study, you can view it here. Ok Cupid provides online dating services, and this is one of the most competitive industries online.When Ok Cupid launched, there were already big competitors like eharmony and dominating the industry.Yet, in a few years since they started Ok Cupid did manage to become the go-to websitein the online dating industry. Ok Cupid was the fastest growing dating website, and it generated most of its revenues through advertising.They then started blogging about these topics online.
The studies revealed that people received about the same personality score with or without accompanying text, meaning the majority of users judged people solely on their looks.Generally, the more number of quality backlinks you have pointing to your website the higher you rank on Google and other search engines.Ok Cupid has more than 213,000 backlinks pointing to their website.In the next article we will look at another startup that has enjoyed phenomenal growth by creating tools that adds value to their customers.About the Author Arjun Rajkumar is the founder of First10, an Internet marketing agency. The Shell E4 programme is scouting for entrepreneurs, startups with innovative business models, technology ideas and products with a potential to impact the future of energy.