Odds are, your response will be a little different.
If you're a New Yorker, you might ignore him altogether.
There's TV at the airport, advertisements in urinals, newsletters on virtually every topic, and a cellular phone wherever you go.
This is a book about the attention crisis in America and how marketers can survive and thrive in this harsh new environment.
Since then, over a quarter of a million people have stopped by to ask for the first four sample chapters.
Rather than jamming your inbox, we decided to present them to you here on a web page instead.
Marketing was in a groove - if you invented a decent product and put enough money into TV advertising you could be pretty sure you'd get shelf space in stores.
And if the ads were any good at all, people bought the products.
I had long ago ceased to memorize the TV schedules, I was unable to keep up with all the magazines I felt I should be reading, and with new alternatives like Prodigy and a book superstore, I fell hopelessly behind in my absorption of media. I was no longer interested enough in what a telemarketer might say to hesitate before hanging up.
Now, imagine the same airport, but it's three in the afternoon and you're late for your flight.
The terminal is crowded with people, all jostling for position.
There were only three main channels-2, 4 and 7, plus a public channel and UHF channel for when you were feeling adventuresome.
I used to watch Ultraman every day after school on channel 29.